Tag Archive: Assmus and Wiese
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The Gray Market as a Growth Tool for Small High Technology Firms: A Conceptual Framework
Gray market activity has received much attention in academic journals, trade publications, and popular periodicals. These studies argue that long term gray market activities are harmful to distributor relations, trademark image, profits, (Cavusgil and Sikora, 1988), sales force morale, and customer service efforts (Myers, 1999). While there are few reliable statistical sources on the level [...]
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