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VIRTUAL CORPORATIONS: THE PROMISE AND THE PERIL
*Please address all correspondence to the first author at: Department of
Marketing, School of Business, Emporia State University, 1200 Commercial Dr.,
Emporia, KS 66801
ABSTRACT
While the idea of virtual corporation as a strategy has been given a lot of attention to date, very little work has been done to address the concept from the academic viewpoint. This paper [...]
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