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“Transferring End-user Orientation to Physical Distribution action – considering Supply Chain Management as a Logistical Marketing Approach”
BY
Dr. Herbert Kotzab,
Assistant Professor
Department of Operations Management,
Copenhagen Business School
Solbjerg Plads 3, DK-2000 Frederiksberg;
E-mail: hk.om@cbs.dk
and
Dr. Andreas Otto
Assistant Professor
Department of Business Logistics
University Erlangen-Nürnberg
Theodorstraße 1, D-90489 Nürnberg
E-mail: otto@logistik.uni-erlangen.de
Abstract
The academic discussion in the logistics field during the past ten years was and is driven by the term ‘Supply Chain Management’ (SCM). Oliver and Webber (1982) introduced this [...]
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