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VIRTUAL CORPORATIONS: THE PROMISE AND THE PERIL
BY
*Kevin R. Coulson, Ph.D.
coulsonk@emporia.edu
S. Prasad Kantamneni, Ph.D.
kantamnp@emporia.edu
*Please address all correspondence to the first author at: Department of Marketing, School of Business, Emporia State University, 1200 Commercial Dr., Emporia, KS 66801
ABSTRACT
While the idea of virtual corporation as a strategy has been given a lot of attention to date, very little work has been done to address [...]
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